An example full report. This is obris.co, Obris Launch's own website, scored by the same 34 checks as yours, with nothing edited out. Every full report looks like this one. Score your own site
Obris Audit
Overall score
Solid
The foundations are right and a handful of fixes would lift it further.
14 issues found.
Some checks could not be run on this site. They are named at the end and are left out of the score rather than counted against it.
This report is yours to keep. Download it as a PDF, or come back to this link whenever you like.
Where the points went
The seven categories
- Search visibility 19/22 4 issues
- AI assistant visibility 18/18 0 issues Part of this category could not be measured. The rest is scaled to the full mark.
- Speed 3/13 3 issues
- Content 16/18 2 issues
- Presentation 2/12 4 issues Part of this category could not be measured. The rest is scaled to the full mark.
- Technical health 7/9 1 issue
- Trust signals 8/8 0 issues
The full list
Ranked fix list
Ordered by how much each fix is worth, not by how easy it is.
-
1 Important Speed +6 pts
The main content takes too long to appear on a phone
Main content takes 13.9 seconds to appear in a simulated test on a mid-range phone. Under 4.0 seconds is the target.
What to do Largest Contentful Paint should land under 2.5 seconds. The usual causes are an oversized hero image, a slow host, or fonts and scripts loading before the page can paint.
-
2 Critical Presentation +3 pts
The site still has placeholder content on it
The site has content still marked as a placeholder, and an unfilled 'Your Company Name' slot.
What to do Replace the leftover template text, and remove any badge advertising the software the site was built with. Nothing costs a visitor's confidence faster than finding the words the template shipped with still sitting on the page.
- https://obris.co/obris-audit.html
- https://obris.co/search-engine-optimization.html
-
3 Important Presentation +3 pts
Text sizes do not follow a consistent scale
The site uses 61 different text sizes. A designed page normally uses six to eight.
What to do Settle on six to eight text sizes and use only those. Pick a base size for body copy and step up from it in even ratios for headings. A page with a dozen near-identical sizes reads as assembled rather than designed, and the reader feels it without being able to name it.
-
4 Important Speed +3 pts
Images are far larger than they need to be
Roughly 1.0 MB of image weight could be removed without any visible difference.
What to do Resize images to the size they actually display at and save them as WebP. Most sites carry photographs several times larger than the space they appear in, and phone visitors pay for every byte.
-
5 Critical Technical health +2 pts
Pages are telling search engines to ignore them
5 pages tell search engines to ignore them.
What to do One or more pages carry a noindex instruction, which removes them from search results entirely. This is almost always left over from when the site was built.
- https://obris.co/digital-products.html
- https://obris.co/founder.html
- https://obris.co/login.html
- https://obris.co/product-claude-skills-library.html
- https://obris.co/product-n8n-workflow-library.html
-
6 Important Presentation +1.9 pts
Buttons and colors change from place to place
The site uses 99 different colors, 18 different corner roundings, and 22 different button styles.
What to do Define one primary button and one secondary button, and use only those two. Do the same for your colors: a handful of them, each with a job. Every extra variant is a small signal that no single person was in charge of how the site looks.
-
7 Important Content +1.5 pts
Several pages have almost nothing on them
1 of 24 pages have under 200 words.
What to do Pages under roughly 200 words rarely rank and rarely convert. Either write them out properly or fold them into a page that is already working.
- https://obris.co/founder.html
-
8 Important Search visibility +1 pts
Page titles are missing, too short, or duplicated
Of 24 pages read: 2 too short or too long.
What to do Give each page a title of roughly 40 to 60 characters that names what the page is about and where you work. No two pages should share a title, or they compete with each other instead of covering separate ground.
- https://obris.co/blog/topic/reviews-and-reputation.html
- https://obris.co/founder.html
-
9 Quick win Speed +1 pts
Scripts and stylesheets are delaying the first paint
7600 ms of delay from blocking files.
What to do Defer scripts that are not needed for the first screen and inline the small amount of CSS that is.
-
10 Quick win Content +0.8 pts
Pages do not ask the visitor to do anything
1 of 24 pages do not ask the visitor to do anything.
What to do Put one clear action on every page, above the fold and again at the end. A phone number in the footer is not a call to action.
- https://obris.co/founder.html
-
11 Quick win Search visibility +0.8 pts
Pages are missing meta descriptions
1 of 24 pages have no meta description.
What to do Write a 120 to 155 character description for each page. It is the sentence a searcher reads before deciding whether to click, and a missing one lets the search engine invent its own.
- https://obris.co/founder.html
-
12 Quick win Presentation +0.6 pts
Spacing between elements is uneven
45 of 62 spacing values do not sit on an even step.
What to do Pick a spacing step, usually 8 pixels, and make every gap a multiple of it. Uneven spacing is the most common reason a site looks slightly wrong to a visitor who cannot say why.
-
13 Quick win Search visibility +0.5 pts
Heading structure is broken or missing
3 of 24 pages have a missing, duplicated or out-of-order heading structure.
What to do Give every page exactly one H1 that states the subject, then use H2 and H3 in order beneath it. Skipped levels and multiple H1s make the page harder to read for both people and machines.
- https://obris.co/contact.html
- https://obris.co/founder.html
- https://obris.co/login.html
-
14 Quick win Search visibility +0.5 pts
Pages are barely linked to each other
1 pages are not linked from any other page we read.
What to do Link from your homepage to every service page, and from each service page back to related services. Pages with no internal links pointing at them are treated as unimportant.
- https://obris.co/founder.html
Want this done for you?
Send us this report and we will quote it, the whole list or only the fixes worth doing first. The $49 you paid comes off any project you start with us in the next 60 days. You own everything we build, and there is no long contract.
The most to gain on this site is in Presentation. That is website design work, which is what we do.
Already right
18 things this site already does well
- 10 services have a page of their own.
- The homepage names where you work.
- Your business details are published as structured data (ProfessionalService).
- 61 questions are answered directly, with FAQ markup.
- AI crawlers are free to read the site.
- The page stays still while it loads.
- A questions page answers 61 questions.
- The site explains both what happens next and how pricing works.
- 1 of 24 pages publish a date, so freshness is visible.
- No broken pages were found.
- The whole site is served securely.
- Every image has description text.
- The site is set up for phones.
- A phone number and an email address are both published.
- A service area is stated.
- Reviews are shown or linked.
- Licences or credentials are stated.
- A privacy policy is published.
Not checked
What this audit could not measure
These are left out of the score rather than counted against the site. Nothing below is a fault we found.
- Assistants do not name your business for your own services: the live assistant check could not be completed
- Body text is too small to read comfortably on a phone: the size of the body text could not be determined
About this audit
How it was run
- 24 pages were read.
- 70 further pages were found but not read, because the audit reads the most important pages rather than every page.
- 1 URLs returned content identical to a page already read.
- The assistant check stopped after 0 of its customer questions because the assistant service did not answer. What it did ask still counts; re-running the scan later will ask the rest.
Scores are out of 100 across seven categories. Each issue carries the number of points its fix is worth, so the list is ordered by what actually moves the score rather than by what is easiest to describe. Re-running the audit after the work is done shows the movement.